Five Things to Consider When Choosing a Name for a Delivery Start-Up

Whether you’re running a food delivery business 택배조회 or a deli, a memorable name is essential. While a funny name like Speedy Wheels or The Rolling Zone may be appealing, a memorable and familiar one will attract customers. Food En Route is another friendly name for a delivery company. Your company name should also reflect your type of service and resonate with your target audience. Here are five things to consider when choosing a name for your delivery service.

Instacart Delivery Start-Up

A delivery start-up is one of the fastest-growing companies in the country, and Instacart has emerged as a leading contender in this space. The company has built a network of personal shoppers, a supply chain that includes grocery stores, and cutting-edge technology. Using its mobile apps and web application, the company aims to become the premier service for grocery delivery. The company also offers customers markup pricing, delivery charges, and memberships and subscriptions to ensure convenience.

As it grows, Instacart is expanding its service across the country. It is partnering with more than 300 retailers, earning 10 percent of the subtotal of every transaction. The start-up has received over $2.9 billion in funding in 20 rounds from leading investors. While the company faces tough competition from grocery chains’ online services and gig economy peers, the company has seen sales growth slow to 15% last year, which is still a healthy number for a delivery start-up. The CEO has a different vision for the company’s future.


The delivery startup Getir has a different focus. Its riders are full-time employees, not independent contractors. The startup also hires people in stores, and charges a premium of about five to eight percent over the price of a product or service from a large store. Unlike Deliveroo, Getir does not use the gig economy model. Rather, it offers contracts to workers who want to work as little or as much as they want.

Founded in Istanbul, Getir has grown rapidly, with its fast grocery delivery proposition. In only four years, the startup has expanded to cities across the United Kingdom, including London. It also operates in Amsterdam, Paris, Berlin, and other cities across Europe. In July, Getir acquired Blok, a grocery delivery service based in Italy and Spain, and launched in Paris and Berlin in June. The startup will soon be expanding to other European cities as well.

Darkstore Delivery Start-Up

Delivering goods from small fulfillment centers to businesses in a matter of hours is the goal of Darkstore, a start-up based in Seoul, South Korea. It works by converting underutilized warehouse space into local fulfillment centers where e-commerce brands can store their inventory and fulfill orders. It also connects e-commerce brands with same-day delivery services, making it easy for companies to meet their delivery demands. Darkstore charges e-commerce brands no storage fee for their inventory.

In New York, a politician has proposed legislation banning dark stores from offering 15-minute deliveries. Amsterdam’s citizens are also protesting against dark stores, starting petitions and tracking their behavior via social media. Meanwhile, Ars Technica recently published a feature on Darkstore startup Zapp. The New York Post reports that the company is backed by investors. Delivery start-ups have been a growing industry, bringing in tens of millions of dollars in funding.

Tiny Mile

A robotic driver is taking over the food delivery world. But how will the new delivery service compare to Uber Eats and other services? And how will it be able to cut down on the costs of commission and courier fees? Among the many questions that need to be answered before it can become an industry standard is whether or not the robots will replace humans. But the start-up is preparing for that eventuality. Here are some of its key features.

Geoffrey is not completely autonomous and will not be able to take on human customers. Its driver will be in a different building than the customer. The robot will use pronouns like “they” and “them” and be named Geoffrey. While it’s not yet fully autonomous, the robot will have a 360-degree field of view. As of November 2019, the delivery service has been using Geoffrey in Toronto.